ABC EXTRA STOUT

Promotional ads are increasingly undifferentiated, often featuring winning moments,  happy people followed by mountains of cash or prizes. The challenge for ABC extra stout was to stand out in the sea of sameness while engaging the audience in a way befitting of the brand. We want our customers to enjoy ABC Stout while taking advantage of the promotion for a chance to win great prizes

This campaign idea centres on The Most Exceptional Man — he doesn’t drink to just win; he drinks because ABC Extra Stout has already won him over. The prizes? Just a bonus.