YEAR END PROMOTION
All Telcos in Myanmar are very aggressive with promotions, but the offers and communications
are often similar. Amidst all year-end promotions from all brands, Telenor needed to stand out.
Agency leveraged on insight that despite being technology savvy, consumers still look forward to the local night bazaars and pop-ups almost every small towns and cities for its charm, energy and vibe. With that we came up with the concept of carnival theme for
the year end promotion campaign.
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