TELENOR

The competitive telco market sees its players launching quarterly gamifications to drive excitement and recruit new users.  The concept of the games along with the prizes are crucial in driving interest. This was especially critical during the pandemic when users are stuck at home and their usage of data was high. The challenge was to develop a concept of the game and communications for the coming Thandingyut festival.

The team focused on the insight wherein everyone looks forward to the street fairs and releasing of lanterns leading up to Thadingyut. However, when the pandemic hit, these outdoor festivities came to a screeching halt with everyone forced to stay indoors. This was the opportunity that Telenor seized on.

The concept of the game was simple. It challenges players to steer the floating Thandingyut lanterns away from other hazards in the skies. The communications reminisced about the outdoor celebrations which cannot go on but presented Telenor’s fun game as an alternative to the outdoor activities. It proved to be a hit with consumers.