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TIGER BEER


This is the global campaign of Tiger beer on “Uncaged your Passion”.

The Challenge was how to get Myanmar people to go against convention and showcase their true potential?

Starting with a film that hits home – the insight is that many Myanmar people studied and worked ina field that they are not passionate about,  while moonlighting to pursue their true passions.
We featured a real talent who is good at paper craft art which may not be
a conventional pursuit, but ultimately still a success as it is where his passion lies.

We want to encourage people to reveal their hidden talents in the fully covered audition trucks
which moved around Yangon for one month and after that one winner will be chosen and rewarded.

THE IDEA

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